YieldBuild and HubPages at SES San Jose (video)
Ryan Hupfer (first in the video) and Ren Chin talk about HubPages and YieldBuild, respectively, at August’s SES San Jose 2009.
View ArticleWhat is YieldBuild?
We’ve met a lot of people, both online and live, who have heard great things about us, but don’t really know what we do and if we’re a match for their site. This blog post will lay it all out for the...
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Display is growing…provided it’s geotargeted
The online ad market, while stabilizing after a rough year, has been relatively brutal for the display ad market in particular. While search has continued to eke out growth during the downturn, spend...
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Will DFP Small Business remain free?
Publishers using Google Ad Manager to manage their site ad scheduling and serving needs found an email from Google this morning notifying them that their Google Ad Manager account will be upgraded to...
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AdSense: Google takes a third (32% to be precise)
So much for the Google black box. Google ended years of publisher speculation when it just announced on its AdSense blog that it pays 68% of its revenue to its publishers for AdSense for Content. (It...
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Google tests background colors on search results
Google’s a company that trusts numbers over instinct or aesthetics. As you might expect with a company that touts its algorithm as the secret to its success, optimization of results is the Big G’s...
View ArticleWhy don’t YieldBuild’s reports match that of Google and/or Quantcast?
I’m frequently asked by publishers about YieldBuild reporting data and how it affects gross revenue. There are a couple of things to keep in mind about reporting that may answer a lot of these...
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Online Ad Revenues Climb 13.9% in 2010
Despite widespread anxieties over economic uncertainty, a report released by eMarketer this week highlights online advertising as one of the faster-growing markets out there. Spending by large brand...
View ArticleMalicious ads infiltrating the top dogs of online ad networks: DoubleClick & MSN
Over the past couple of weeks, a few YieldBuild pubs alerted us about intrusive anti-virus ads loading on their sites. The ads would prompt users to click on “anti-virus” software and subsequently load...
View ArticleYieldBuild in 2012
It has indeed been a while since we’ve done a blog post, and it’s due time to both reflect on the past year as well as announce some of our big plans for 2012. Over the last year, we’ve improved the...
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